OUR STORY
We named the brand ADORE Pet because it perfectly reflects the deep love, devotion, and priority we give to our companion animals. To adore is to cherish, nurture, and always put their well-being first. At ADORE Pet, we believe that real love shows in caring for pets not just on the surface—but from the inside out.
A pet’s oral health is one of the most critical, yet often overlooked, foundations of lifelong vitality. Studies estimate that up to 90% of all health problems in pets trace back to the state of their teeth and gums.
From PetzLife to ADORE Pet: A Legacy of Natural Innovation
Our story began in 2003 with PetzLife, a pioneer in holistic oral care products that changed how pet parents approached dental health. PetzLife earned the trust of veterinarians, retailers, and animal lovers around the world, becoming a leader in natural wellness solutions for pets.
Today, that proud heritage continues under a new name—ADORE Pet. As a family-owned and operated company, we remain committed to the same values of innovation, integrity, and care that defined our beginnings. The brand reflects our renewed mission and a fresh voice, while staying true to the original vision: helping pets live healthier, happier lives through natural, innovative care. ADORE Pet represents an evolution—building on PetzLife’s foundation and carrying it forward into the future.
Trusted by Experts and Institutions
Our products and philosophy have been embraced in a wide range of settings:
Dr. Michael Fox, holistic veterinarian and columnist for The Washington Post, has long supported our natural oral care approach, praising its safety, ease of use, and clinical effectiveness.
Dr. Clayne White has used these solutions with exotic animals, including lions and tigers, demonstrating their reliability in demanding environments.
The Dolphin Research Center in the Florida Keys has also relied on our products in marine mammal programs, underscoring their versatility and safety.
Thousands of veterinarians worldwide have recommended our oral care line as part of their approach to dental wellness.
Why Choose ADORE Pet
No brushing required: easy application for pets and pet parents alike.
Naturally inspired ingredients: botanicals like neem, grapefruit seed extract, rosemary, and peppermint support oral and overall health.
A trusted legacy: building on more than two decades of experience in natural pet care.
A renewed mission: ADORE Pet carries the spirit of PetzLife forward, with a fresh name and vision for the future.
Statement by Dr. Fox:
REGARDING; BUD GROTH’S ADORE PET DENTAL AND ORAL HEALTH CARE PRODUCTS:
"In my professional opinion, the all-natural-ingredients in Adore Pet dental and oral health care spray and gel for dogs and cats are the missing link in owner-provided companion animal health and well-being. Inflammatory and infected conditions affecting the teeth and gums of cats and dogs represent one of the most prevalent, serious, often painful and preventable maladies these animals face today which can result in secondary health issues involving the heart, kidneys and other internal organs as well as impairing immune-system functions.
ADORE Pet dental care products are an integrating element of holistic companion animal health care and disease prevention when followed as a routine application to the animals’ gums and teeth: And as a prophylaxis applied for 3-4 days prior to any appointment for dental cleaning and extractions, helping reduce the likelihood of complications and speeding recovery/healing."
Michael W. Fox BVetMed, PhD, DSc, MRCVS
Member of the British Veterinary Association
Honor Roll Member of the American Veterinary Medical Association
Member of the American Holistic Veterinary Medical Association
Animal Doctor syndicated newspaper columnist with Andrews McMeel Universal